Sean Hamilton

Creative Exploration in Brand Storytelling

I’ve worn the hat of a writer, a producer, a creative director, and first and foremost, a storyteller. I believe sports are one of the greatest vehicles for storytelling. Raw, revealing, and human.

I started in film and television, wandered through advertising, and found my footing in the world of sport. At HOKA, I helped shape brand and community. At Tracksmith, I built seasonal campaign narratives rooted in ritual, training, and pagentry. At NOBULL, I led the evolution of voice and messaging, expanding the brand without losing its edge.

I create to connect, to challenge, to move. And I’m always chasing the next story worth telling.