Creative Exploration in Storytelling and Branding

My creative journey has been a dynamic exploration of storytelling and branding across multiple domains. Beginning in film, television, and advertising, I honed conceptualization and sonic branding skills. However, as my passion for athletics and apparel deepened, my career trajectory shifted towards collaborations with brands that resonated with this intrinsic passion.

After a few years on the brand team at HOKA, I began working as a dedicated Creative Producer & Writer at Tracksmith. There I was fortunate to channel my creativity to enhance the organization's brand narrative. My role involved crafting compelling stories, producing engaging content, and collaborating with teams of creatives on campaigns.

I currently have the privilege of working as Creative Director - Copy, for NOBULL.